Gladstone Hospital Accident & Emergency Upgrade

COMM11008 – Blog One
By Amanda McRae
Source: Queensland Health, Queensland Government website (2016)

A highly controversial topic within the community regarding the much needed ‘Accident and Emergency upgrade for the Gladstone Hospital’,  has been in the planning stage for years (Bunting 2016).  Members of the community agree with the State Member that something needs to be done.

“The Gladstone Hospital Accident and Emergency Centre, currently doesn’t meet the standards of hospitals,” Labor State Member for Gladstone, Mr Glenn Butcher said (Hutchinson 2016, n.p).

Taking it further, to a community petition addressed to Federal Government, Member of Flynn, Ken O’Dowd to make a critical investment in our public health system.  Petition story link.

Source: 7 News Central Queensland, Facebook page (2016, n.p).

Minister for Health and Ambulance Services Cameron Dick said, “The community needs and deserves contemporary health services that meet today’s healthcare standards, and that is what we’ll provide,” (Jambour 2016, n.p)

The visual plans are now in place.  “With the support of his party, he hopes to continue and fast track development”, Mr Butcher said (Hutchinson 2016, n.p).

“This is a great win for Gladstone and I am thrilled to be able to kick start this vital project for our community,” Mr Butcher said (Jambour 2016, n.p).

The funding announced months ago, has been set aside for the new Accident and Emergency upgrade of the Gladstone Hospital (Hutchinson 2016).

Source:  Palaszcukuk (2016)

$42m Queensland Premier Annastacia Palaszczuk announcement – Gladstone Observer (Annett 2016).

Source: Annette (2016)

“Whilst speaking to the minister, I did outlay my concerns that this is taking a long time to get going”, Mr Butcher said (Hutchinson 2016, n.p).

“Great that he is listening, great that he has taken it away to have a look,” Mr Butcher said, “If we can get this hospital upgrade started sooner rather than later, it would be much better for our community,” (Hutchinson 2016, n.p).

The outcome of this upgrade would have a tremendous flow on effect, boosting town morale to start.

To stimulate the local economy of the Gladstone region, which is currently facing a downturn as the Minister for Health is aware of, Hutchinson (2016) reports, with an injection of funds from the Turnball-Coalition government to the region.  This will produce much-needed jobs, in areas of construction, health and more.

Most importantly improve the current standards of Health Services in the Accident and Emergency, acknowledged by the State Member, Mr Butcher (Hutchinson 2016), for the patients/carers, staff and community.  With the new and much needed modern, state-of-the-art facility, doubled in size, in the Gladstone Region (Annette 2016).

Seven Local News Gladstone link to Gladstone Hospital Plans story above (aired 10/08/16).  Source: Seven Local News Gladstone (2016).

Source: RACQ Capricorn Helicopter (2016)


Annette, T 2016, Gladstone department will double in size with $42m upgrade, 7 July 2016, Gladstone Observer, viewed 11 August 2016,

Bunting, P 2016, Comments blog, 7 News Central Queensland, Facebook page, viewed 11 August 2016,

Butcher, G 2016, Glen Butcher, Member of parliament, Facebook page, viewed 11 August 2016,

Hutchinson, E 2016, Gladstone hospital plans, 7 News Central Queensland, Facebook page, viewed 11 August 2016,

Jambour, A 2016, Palaszczuk Government to deliver new Gladstone Emergency Department, viewed 11 September 2016,

Palaszcuk, A 2016, Annastacia Palaszczuk MP, Twitter, viewed 11th August 2016,

RACQ 2016, ‘RACQ Capricorn helicopter’, Twitter, viewed 11 August 2016,

Save our hospitals, 2016, viewed 11 August 2016,

Queensland Government, Queensland Health website 2016, ‘Gladstone Hospital’, viewed 11 August 2006,’.asp

A comparative review on free website building websites.

This post will consist of a comparative review of four free website building sites which include WordPress, Weebly, Tumblr and Blogger and what communication tools each site uses.


(LogoJoy 2018)

The first free website building site being evaluated is WordPress.  On this site, it enables sharing of blog and images.  Posts can include lengthy written text, video, audio including music tracks can be embedded and imported from other websites (WordPress 2018b).  The platform has professionally designed templates in place for professional websites.  WordPress has own analytics tool and there is an option to add in plugins externally, however, only with a paid business plan as a disadvantage to the site.  WordPress also does not have an  instant ‘chat’ capability, however, there are options for comments to be left below a post or emailed directly to the account user.

(WordPress 2018a)

Videos from YouTube and Vimeo platforms can be embedded onto a WordPress blog post page for free (WordPress 2018).

(WordPress 2018)

Overall, WordPress has a large range of communications tools available on the free website building plan for the user to utilise.


Weebly website building site logo, (LogoJoy 2017)

Weebly is a user friendly website building platform which can host professional websites.

A disadvantage would be that the user would have to purchase a ‘Pro’ plan to allow the user to upload HD video and audio, where as the free plan has no upload capability for videos and audio (Weebly 2018).  Additionally, there is no ‘chat’ capability available.

Advantages include Weebly have their own analytics, images can be uploaded and edited and apps can be embedded to the website at both a free and premium paid capability.

In comparison to WordPress, although Weebly has many similar features to WordPress, Weebly is limited on it’s capability and has limited communication tools on the free website building plan for the user.



(Blogger 2018)

The free website building platform ‘Blogger’ has basic communication tools available for the user, which includes the capability to add images, links, an RSS feed, and enables analytics monitoring. Additionally, it allows videos with audio to be uploaded and embedded on a post.

(Blogger 2018a)

A disadvantage to the free website building site is that it is very basic which limits communication capability.  You can create a widget, however, you have to know the codes to enter on the blogger website building sites.

(Blogger 2018)


The final free website building platform is Tumblr, looking at the communication tools capability.  As the image below shows, on a Tumblr post plain text, audio, video, photos, quotes and photos can be added.  Additionally, enabling a chat feed which can be linked to the free website being built (Tumblr 2018).  Tumblr is set up to be a quick easy upload process for a post and with minimal text which can be a limiting factor for some account users for a professional website.

Example of Tumblr capabilities (Tumbler 2018)
Example of video posts on Tumblr (Tumblr 2018)

Free website building site comparative review summary

Overall, when comparing the four selected free website building sites for this comparative review, they are all very similar and vary slightly with communication tools capability when considering building a professional website.  WordPress is the standout between the four platforms, however, as it can offer the most communication tools which is available for the user when building a professional website.


Blogger  (2018), Blogger basic settings page,  digital image, viewed 26 August 2018,

Blogger (2018),  Blogger post with video, digital image, viewed 25 August 2018,

LogoJoy (2017),  Weebly website building site logo, digital image, viewed 25 August 2018,

Tumbler (2018), Tumbler free website building screenshot, digital image, viewed 25 August 2018,

Soto (2018), WordPress logo, digital image, viewed 26 August 2018,

Weebly (2018), Weebly website builder pricing, viewed 24 August 2018,

WordPress  (2018), Vimeo example,  digital image, viewed 23 August 2018,

WordPress (2018a), Google Analytics plugin example, digital image,  viewed 23 August 2018,

WordPress (2018b), WordPress homepage, viewed 26 August 2018,

Social media platform comparative review

Written by AM Comms

Social media platforms have become part of everyday life and used for personal and professional use. According to Reid (2016), social media will be, if not already, be utilised as enterprise social networks in the workplace for “collaboration, communication and the exchange of knowledge.” Digital media and technology, social media and numerous applications are always updating, upgrading and changing. Each platform provides a unique purpose or individual experience.

The common link between social media platforms is that they enable people to communicate instantly by connecting online. To communicate and connect to other people, account users online, to send or receive a message communicated from or to an audience (Cenere 2015).  Each specific platform has its own method of how people can get their messages across to the person or persons they are communicating with.

It depends on the reason why a user want to use social media and what for? It can depend on how an individual or group of people want to convey their messages to their target audience?  What their method of communication would be, like if the user’s message is to be sent through chat, inbox messaging, visual posts with photography, design, video and blogging?  It can depend on who the target audience is?  What is the genre of the post?  Considering all these points would determine which social media platform would be most suited to the user of a social media platform when engaging with the target audience.

This social media platform comparative review will provide a latest brief comparative review of five social media platforms: Facebook; Instagram; Twitter; Linkedin; and Google+ (Holmes 2018).  Looking at various methods, options and platform specifications of each.  This review will briefly highlight each of the five social media platforms and will show an example of a mock-up post from each platform, (Holmes, 2018).


A Facebook audience is either anyone who is added as a ‘friend’ to an individual or group’s Facebook account or the public.  Each post can be further directed to a specific audience to selected users of account user’s choice.  An actual Facebook post can consist of post with just text, links and hashtag’s with a short or a long character post.  The post can be in the form of a blog, there can be images or video footage posted with text and links.  The post can reach large audiences if set up to be that way and shared on various public forums, groups, Facebook pages and shared with friends, family or business networks.  Facebook can be an effective and versatile tool for sharing documented information, news, a publication, trends, updates, visual materials, for a business, group, page or an individual user.  With over 2.28 billion Facebook users, a message can be shared easily and reach large audiences from various Facebook groups, Facebook pages and general users (Statista, 2018).

Facebook post mock-ups:

Adparlour was used to create a Facebook post mock-up with text only using 39 characters (Adparlour 2018).
Adparlour was used to create a Facebook post mock-up layout for newsfeed (Adparlour 2018)


The social media platform Twitter has a text character restriction on each post in comparison to other social media platforms where they allow for much longer text.  The requires short, snappy lines of text used in the post and hashtags, links are also added.  Twitter surrounds posts around hashtags and when hashtags are searched they can be located under one newsfeed.  Posts can include images, videos, links to websites or other tweets communicating instant messages to other users.  Users vary from all areas from individuals, groups, organisations, professionals or personal use.  Twitter can be used to keep up with the latest instant news, updates, events, celebrity or political messages, or connecting with professional networks. Like Instagram, Twitter is a specific to what it does which is tweets, hashtags and sharing instant messages, imagery, news and updates.

Twitter mock-up post:

Adparlour was used to create a Twitter social media platform mock-up example (Adparlour 2018).

Google+ :

For posts on Google+, the content specifications allow for long posts.  This social media site is useful for blogging, can include in a post, with text only or with text and image.  Hashtags and links can be included in the text.  Google+ is used to share with other Google users with options to share within circles of selected people.  It has similarities and differences to Facebook, in that Google+ has a newsfeed which is set out in three or four columns horizontally and this is where users posts are displayed.  According to statistics, Google+ which was founded in 2011, has only 395 Million active users.  In comparison to Facebook with an active 2.2 billion users, the reach of a post on Google+ would reach a lot less users.

Google+ mock-up post:

Google+ social media platform example (Google+ 2018).


Popular social media platform for those with a keen interest in photography, design, video and live posting.  For varied audiences including business, retail, arts, travel, entrepreneurs, celebrities and general individual users. Instagram is set up for design, photography or video with text to be added with the post.  A post can be shared publicly to large audiences on Instagram or privately within the user’s account.  Once post is shared, it enables other users who are linked to the account of the main user to ‘like’ the post, share post or leave a comment.  Instagram is an instant method of communicating to other users of Instagram.  With great design, photography or video footage highlighted with an underlining message to communicate it can be an effective tool to use.  It is limited in comparison to other social media platforms as it is tailored to a specific use and niche crowd.  It is a popularity social media platform meaning with those users who have lots of followers tend to have more traffic to their page and posts and reach larger audiences.

Adparlour was used to create an Instagram social media platform mock-up post example (Adparlour 2018).


An older social media platform which was founded in 2002 and has 300 million active users, according to (2018).  Linkedin a social media platform which has the largest professional network (Linkedin 2018).  The platform enables users to communicate and connect with other users, share information, work history and view current jobs advertised.  Posts can be made publicly or privately to those users connected to an account.  There are restrictions on how many text characters can be posted, however, links to other sites, photography and videos can be uploaded and shared.  The audience of a post is professional networks therefore a post in comparison to other social media platforms, a post would be worded with a professional tone rather than a casual tone for Google+.

Linkedin social media platform example (Linkedin 2018)
LinkedIN social media platform post example (LinkedIN, 2018)

These reviewed five social media platforms are effective tools for businesses to get their name out there, or share latest news, stories, post images, share websites or links, information, document events or post updates. Using all five of these social media platforms collectively can also prove to be an effective method for getting a publication or a message out via a post to large audiences.


Adparlor 2018, Facebook, Instagram and Twitter post Mockups, viewed 19 August 2018, 2018, Social media stats 2018, viewed 19 August 2018,

Facebook 2018, Facebook logo, viewed 19 August 2018,

Holmes, A 2018, DGTL12004 Digital Media Management, CQUniversity e-Units,

Linkedin 2018, Linkedin logo, viewed 19 August 2018,

Reid, N 2016, ‘Comparative review of enterprise social networking platforms’Bloomfield, Journal of Medical Library Association, vol.104, no. 3, pp. 254-256. 2018, Google+ logo, viewed 19 August 2018,

Seeklogo 2018a, Instagram logo, viewed 19 August 2018,

Twitter 2018, Twitter logo, viewed 19 August 2018,

Linkedin evaluation

Linkedin is a professional social media platform used to connect to other professionals, to network, to seek jobs, view professional posts from other professionals and businesses networks, to present and display work history and to build and maintain professional working relationships.

(LinkedIn 2018a)

Having a Linkedin account to maintain professional relationship comes with some advantages:

  • Linkedin is a place for employers to see potential candidates previous work history, volunteer experience, education, skills, strengths as a professional, career summary and interests (Austin 2018).
  • There are options for a free account or paid accounts.
  • The platform is easily accessed.
  • The professional social media platform site is a great platform to seek potential employment opportunities.
  • The platform can be used to keep up-to-date with business, trends, information, education, networks and influences from the business community members who have an LinkedIn account.
  • To build networks.
  • Linkedin is supportive to their account users by providing links, information, learning videos and support details.
Landing page mock-up example of a Linkedin account recently set up (Linkedin 2018).

Overall, Linkedin is a great professional social media platform with many advantages proving to be an essential tool for any professional to be connected with.


Austin, H  (2018),  How to use Linkedin for beginners – 7 LinkedIn profile tips 2018, digital video, viewed 24 August 2018,

Authority Publishing  (2018),  Linkedin logo, digital image, viewed 24 August 2018,

Linkedin (2018),  Landing page of account mock-up, digital image, viewed 23 August 2018,

Linkedin (2018a),  LinkedIn learning landing page, digital image, viewed 23 August 2018,

A comparative review of similarities and differences on social media platforms.

Facebook, Reddit and VK

The three social platforms, Facebook, Reddit and VK are social media platforms which enable users to connect and communicate to other uses of the platforms via blogging, sharing images videos and music.  Information about personal or business can be displayed on a profile, news can be obtained and shared on the newsfeed where other users which are connected to the account holder can respond with a comment, a like or share the post which was posted.  Artwork categories include digital art, traditional art, Anime and cartoons (DeviantArt 2018).

(VK 2018)

VK is a Russian platform which on appearance looks very similar to Facebook.  It is easy to use and has similar colour scheme (VK 2018).  It does not allow users to create individual pages and groups, though there is a communities tab.

(Facebook 2018)

Facebook, I believe is the leader out of the three platforms when comparing them.  It is tidy, inviting and professional in design and interface which would be the difference between the three.  It allows people of all ages to communicate easily with imagery, blogs and music.  It allows users to connect to others worldwide.  It has a strict post policy which is great to prevent users seeing any untoward and illegal posts.  Facebook allows users to have their own pages and groups where post material and information can be displayed wither publicly or privately (Facebook 2018).

Reddit created in 2004, does not look like the other two social media platforms on appearance, it has more of a basic design (Reddit 2018).  It still has the same idea of users connecting to communication with each other.  It has options of posting text, photography and an area for users to comment, like or share comments which is where it is similar to the other two platforms.

(Reddit 2018)

Pinterest and Instagram

These two platforms are similar in the way that they both base their posts around imagery with the addition of having brief text on the posts.  Where they differ is Pinterest is very subject centred focus on its display where as Instagram is very centred surround their user’s posts.  To be popular and seen on Instagram there is focus on the likes and followers of user’s individual accounts and posts for those that are avid followers (Instagram 2018).

(Pinterest 2018)
(Instagram 2018)

Flickr and DeviantArt

Comparing the differences between Flickr and DeviantArt at first glance they both look similar.  However, looking closer Flickr is based on hosting photography where as DevianArt is a platform for artists to upload and share their creative art.  Art categories include digital art, anime, traditional art and cartoons (DeviantArt 2108).

(Flickr 2018)
(DeviantArt 2018)

Vimeo and YouTube

Both Vimeo and YouTube are very similar in that they host videos for their account users.  Youtube founded in 2005 is free to view and has a large audience with over 1.58 billion (Statista 2018).  Vimeo created in 2004, design by film makers (Vimeo 2018), businesses find it a great easy to use platform which can be used to host their professional videos, which can be shared easily to clients and viewed in HD and 4K standard, publicly or privately.

(YouTube 2018)
(Vimeo 2018)


DeviantArt (2018), viewed 20 August 2018,

Facebook (2018), viewed 20 August 2018,

Flickr (2018, viewed 20 August 2018,

Instagram (2018), viewed 20 August 2018,

Pinterest (2018), viewed 20 August 2018,

Reddit (2018), viewed 20 August 2018,

Statista (2018), Number of  YouTube users worldwide from 2016 – 2021 (in Billions), viewed 13 September 2018,

YouTube (2018), viewed 20 August 2018,

Vimeo (2018), viewed 20 August 2018,

VK (2018), newsfeed, viewed 20 August 2018,

Week nine – Writing Speech – Script Writing

The final week of the portfolio includes a draft script, an audio dry run of reading this draft script, and a overall reflection of the nine week blog post activities, (CQUniversity, 2018a).

Draft script:


Audio dry run through of script above:


Reflection of blog assignment from week 1 to 9.

Where do I start.  The weekly blogging activity for me has been an experience.   I have found it useful, and it has been a great learning tool. As the unit goes into great detail learning about speech and script.

There were times where I was challenged to read material that I would not normally read.  Which required me to really focus hard on the reading, to be able to pull out the key points and summarise them in a discussion.

I have appreciated having the opportunity to practice my writing and opportunities to practice recording voiceovers.

It has been interesting to learn more about the different perspective, of when you are looking at your own voice as a tool to use it professionally, as opposed to everyday talk.  When critically reviewing the voice overs, it allowed me to use the theory and terms that I had learnt in an actual practical experience, which I found really useful.

I have learnt a lot.  Learnt more about the theory of speech and voice. Learning about what rhetoric is and how it is present in our every day life (Aristotle, 350 B.C.E.).

I have really worked on my time management skills. Trying to balance my time between assignments, with trying not to spend more time on one assignment for a unit and then having to try and catch up on another.  That has been challenging for me.

There were days, where I felt really overwhelmed by workload.  I would have to walk away from it for a couple of days and then come back to it refreshed.

There were some activities where I thought they would be done a lot quicker, however, in the end took a lot longer to complete than expected.  Working on it one step at a time, until the blog assignment was completed.

It has been a huge assignment, though I have really enjoyed it, and feels good to complete it and submit it.

My understanding and knowledge of speech and script has improved a lot because of this unit.  I have had experience in both of these areas of speech and script prior to this unit.

However, I have had the opportunity to learn more about speech and script in this unit.  It is structured well, and I liked how each weekly activity had a purpose, and went into different aspects of speech and script.

Moving forward onto the final assignment, I feel very organised, with the structure, outline in place.

That comes from having those weekly activities in this assignment where we did focus on what goes in a speech, who the speech is for, why and how, (CQUniversity, 2018).

As well as during the blogging activities, looking at examples of professional voice, genre’s of speech and what makes a good speech, (CQUniversity, 2018).

The final assignment is almost complete and I am looking at submitting it hopefully in the next couple of days.



Aristotle. (350 B.C.E) Rhetoric.  Rhys Roberts, W. (Trans). Retrieved from

CQUniversity.  (2018).  Lesson 7: Genres of Speech – Media, e-course, Retrieved from

CQUniversity.  (2018a).  Lesson 9: Writing speech – script writing, e-courses, Retrieved from

CQUniversity. (2018b). Week 9 – Workbook, e-courses, COMM12033 Speech and Script, Workbook activities, CQUniversity, Retrieved from

Week eight – Writing Speech – Speech Writing

In week 8’s portfolio activity is an oral presentation which includes 12 slides which outlines the structure of the final speech assignment on a PowerPoint, (CQUniversity, 2018).


Reflection on this weeks activity.

The task of preparing a PowerPoint’s for this weeks activity, I feel that it was a fun exercise, however, it was excess and unnecessary as it did not really contribute to my learning this week I feel.

Though, I do understand that this unit covers various aspects of presentation of speech and script.  Therefore the PowerPoint presentation would be a useful document to use, when preparing and presenting a speech.  With prompts and key points highlighted on the slides.



CQUniversity.  (2018).  Lesson 8: Writing Speech – Speech Writing, e-courses, Retrieved from

CQUniversity.  (2018a). Week 8 – Workbook, e-courses, Retrieved from

Linkedin. (2018).  AM COMMS Slideshare profile  [PowerPoint presentation].  Retrieved from

Week seven – Genres of Speech – Media

This week’s activity is looking at genres of speech, (CQUniversity, 2018).  More specifically, looking at a chat-base program televised on television.

The Project segment – Kylie Minogue @ 29:23

The Project, (2018), is a chat-based program genre.  The show is advertised as news done differently.    The way it differs to other news is that, The Project, (2018), comes across with a focus of humor, wit and banter between presenters and talent, (CQUniversity, 2018).

The presenters in this segment had Carrie Brickmore, Waleed Aly, Peter Helliar  and guest host Courtney Act and they collectively  interviewed Kylie Minogue.

Throughout the entire show segment the presenters used humor, wit and use of the transgression underlies talk which triggers laughter or controversy from the audience, (Ames, 2018).

Although, the most of the segment would be scripted and directed, with guidelines for the presenters to go by, the presenters come across naturally entertaining.  They were very confident, looked like they were having fun and enjoying their job.



PTC via iPhone…



Review the Clayman

Clayman’s article, (1990), I have to say was not the easiest of reads as in some parts I really had to focus on the article and found myself re-reading parts often to try to understand or decipher what they text was saying.  It was a wordy article and I felt took awhile to get to the point of a paragraph.

The article discusses the interactions between the content from a speech or interview which is then used for media releases or in a news story.  In the form of a sequence of talk or statements to suit the journalists story.

The article looks into how the statement is used in a news story, if it is used sparingly or not included at all.  Or how they determine what is important to use for a news story or news release (Clayman, 1990, p. 79).

Clayman (1990), looks further into how the actual statements or key points from a speech.  Determining the statements which are selected to be used in a news story, if they are paraphrased or are they the original authentic statement?

According to Clayman, (1990, p. 80), when a statement is paraphrased, there is the potential for it to be taken out of context.  If a message is articulated incorrectly, not clearly and is untrue, this can cause many issues including distrust.

When using the material from a speech or an interview, a journalist can interpret the situation or can influence how the speaker is portrayed in a news story (Clayman, 1990, pp. 81-85).   The journalist is in a powerful position where they are essentially a vehicle to communicate a message to a mass audience in the communication process, (Cenre et al, 2015). The message can influence the audience.

If a journalist shows the sequence of talk in a news story, rather than just key points or statements, this shows the audience the authentic speaker, with a display of their personality, “interactional conduct or demeanour,” (Clayman, 1990, p. 80).  This allows the audience to come to their own conclusions of the statement or key points of a speech.

Clayman, (1990) states, “spoken interaction are a useful analytic and methodological resource, with embedding practices constitute journalism fundamentals.”

This article, (Clayman, 1990), is relevant and has helpful points as mentioned, to consider when preparing to write a speech.  As the article highlights that if a speaker’s intentions of a speech is to influence, and to create a trust with the audience, it is essential to deliver the key points with accuracy and with truth.  This also ensures that the message when communication is delivered with consistency.



Cenre, P., Gill, R., Lawson, C., & Lewis, M. (2015).  Communication skills for business professionals.  Cambridge University Press.  Port Melbourne: VIC

Clayman, S. (1990). From talk to text: newspaper accounts of reporter-source interactions. Media Culture & Society, 12(1), 79-103. Retrieved from

CQUniversity.  (2018).  Lesson 7: Genres of Speech – Media, e-course, Retrieved from

CQUniversity.  (2018a). Week 7 – Workbook, e-course, Retrieved from

The Project.  (2018, 11 April).  Kylie Minogue [Video file].  Retrieved from


Week six – Genres of Speech – Corporate

In this week’s activity, we are referring to the final assignment of this unit.  Which is a 2000-4000 word persuasive political speech, a maiden speech, as a State Government Member for an election, (CQUniversity, 2018).  Looking at preparing, drafting an outline, looking at the purpose of the speech and highlighting key points to included in the maiden speech.

According to Ames, (2018), the abbreviation of PAIBOC stands for purpose, audience, information, benefits, objections and context.  PAIBOC will be a road map as such when preparing the speech for the final assignment.

The purpose of the political speech is to persuasively influence the audience.  In this instance it is to influence the audience to vote.  Cenre et al, (2015,  p. 117), states that assertiveness in this instance can be a useful tool when articulating and expressing concepts, needs, action.  This can be done with knowing the target audience and delivering the speech with logical arguments and well balanced and ethical content.  Aristotle discusses,  emotions can have an effect in the process of persuasion in a speech, (Aristotle, 350 B.C.E.).  To either, create or dissolve an emotional connection with an audience during persuasive speech.

To address the audience with matters that require to be passed in parliament.  According to Ames, (2018), when delivering a speech about a certain issue, it is best to draw attention, be controversial and hook in the audience while raising the issue in the public domain, (Ames, 2018).   Also, to include why as the speaker you care about the speech and why the audience would care or otherwise?

For this instance, the final assignment maiden speech will firstly discuss why the MP is standing in this position to give some professional and personal perspective and to show why the MP cares.   This will impact on how the message will be received by the audience, (Ames, 2018).   Secondly, to highlight key current issues that are of concern to the MP and to the members of the community providing them with information.   Highlighting why they are issues and deliver with the intention to influence the vote.

The target audience for this speech is directed to members of parliament and government and political officials.  Other audience could include people who have an interested in politics, the people who are directly in the electorate area, campaign and MP supporters and anyone else who is interested in listening.

The purpose for a news release/story about the maiden speech is to officially put information out to media outlets which states key points addressed in the maiden speech.  This is for the media to obtain and use when writing their news stories.  The benefits of this gives publicity to the key issues that are in the electorate to be publicised and discussed within the community and to state what is being done about the issues if anything?

The information that needs to be relevant to the state government and relevant to the  associated electorate.  The speech will outline, an address to the MP’s audience, why they are standing for?  What they believe in, what the MP’s future aspirations to fulfill in the role?  What key points that the MP’s sees requires attention and why?  Ensure that the key issues are issues which the audience feels strongly and agree with.  Ensuring the topics relate to the audience.

Referring to the final assignment maiden speech, the key issues for the electorate in discussion are:

  • The need for more jobs in the region and to lower the unemployment rate statistics.
  • The urgent need to address youth crime in the region.
  • The Townsville Women’s Centre which requires urgent financial funding assistance.  The centre works closely with women and children who have been sexually assaulted or have been exposed to domestic violence.
  • To ensure economic security for the region.  By implementing the need to focus on stimulating the tourism and industry growth in the region.  This would have a significant affect on the local economy.


What information needs to be in the news release/story?

The information required in the news release in relation to the maiden speech, is basically a summary of all the important key points delivered in the speech.

  • Which include the 5 w’s and h.  Covering who, what, where, when, why and how.
  • The inverted pyramid following the sequence of most important to least important information outlined in the news release, (Whitaker et al, 2012).
  • The key highlights of the points mentioned in the speech.
  • Official comments from key speakers including their title.
  • Official government details and specific information that is released for publication.


One of the activities this week is to discuss the Main differences and similarities between a formal speech and an impromptu speech?

Firstly looking at formal speech.

According to Ames, (2018), the main objective of a political speech which is an example of formal speech, is to influence the vote.

Doing so by making the content of the speech relevant to the audience so they can connect, understand, approve of, and receive the message in the speech well, (Heritage & Clayman, 2010).

This comes with researching the topic as well, and delivering a formal speech which includes an introduction, body and conclusion.

With key points and issues which are addressed during the speech.

The content can include researched facts, figures and statistics, links to reports and government resources.

Examples of formal speech include media releases and a planned professional presentations which is delivered with intent, importance and purpose, (Ames, 2018).

On the other hand, impromptu speech is unplanned and unrehearsed.  Impromptu speech is similar to formal speech in that the speaker delivers a message to the audience.

However, the difference is that the message being delivered is on the spot, without preparation.

Being an impromptu speech, it is possible that the speaker may not know the topic well.

Therefore, they are unable to effectively connect well or influence their audience.

According to Ames, (2018), examples of impromptu speech can include “training, informal conversation or networking.”



Ames, K.  (2018). Lesson 6: Genres of Speech – Corporate, e-courses, Retrieved from

Ames, K.  (2016). PAIBOC Overview [Video file].

Cenre, P., Gill, R., Lawson, C., & Lewis, M. (2015).  Communication skills for business professionals.  Cambridge University Press.  Port Melbourne: VIC

CQUniversity, (2018). Week 6 – Workbook, e-courses, COMM12033 Speech and script, Retrieved from

Locker, K., & Kaczmarek, S. (2007).  Business communication: building critical
skills. 3rd edn, Toronto: McGraw-Hill.

Norrick, N. (2000). Conversational narrative: storytelling in everyday talk.
Amsterdam: John Benjamins Publishing Co

Whitaker, W, R., Ramsey, J, E., & Smith, R, D. (2012). Media writing: print, broadcast, and public relations, 4th edn, Routledge, New York.

Week five – Institutional Talk

This week, institutional talk is the topic in focus.  Institutional talk is about the focus of how people talk, greet each other, (Ames, 2018).

Reflecting on how do I greet people, it depends on where I am at the time and who I am around really as it would vary slightly.

Being around people who I respect, have a lot of time for. in a professional setting,  at a meeting, socially or in a uni environment, I would generally greet people while passing them with “hi, hello or hey” with the person’s name following.

If I haven’t seen someone for awhile or genuinely care about a person, I would then say, how are you going?  Or how are you and how have you been?  Initiating engagement or conversation with a person, (Ames, 2018, p. 5).

If I am in public, if someone says hello, I would most likely reply and say hello back.  Again it depends on the circumstance of what I am doing at the time.

If I am greeting someone who I haven’t met before for a job, networking or a professional setting, I would greet the person, introduce myself and then continue on with the conversation.

How I sign off usually includes kind regards, thanks or cheers for an email.  I have a thing where I do not like saying bye or goodbye.  Rather, I like to say “thank you, see you, or see you later, or see you soon.”   I try to use the person’s name who I am speaking with at the time to sign off with as well.

In awkward situations depending what it is, I could react with silence, a change of subject, humor or if awkward situation is that bad, I would leave the room and do not acknowledge it?

However, there would be occasions where I would acknowledge the awkwardness and address it or respond in a way that would be appropriate, depending on the situation.

I am generally friendly towards people.  In a professional setting I am generally a little more reserved and prefer to observe more, talk less and take things in.


Institutional talk on a entertainment news segment. 

This weeks activity is looking at institutional talk looking at an entertainment news interview segment.  I chose a segment from The Project, the link is as follows:

Scottish stand up comedian, Daniel Sloss interview on The Project @ 12:50

The segment started with an introduction about the talent being interviewed. With their name, title and background of their career in a video clip.

Then the segment cuts on to the presenter and the talent in the studio at the desk.  With the presenter asking questions to the talent.   The questions were in relation to the introduction to the segment which was about the talent’s background on their career and relating to the talent’s comedic performances.

Some of the topics raised in the conversation are controversial, however, it is received and reciprocated with friendly professional banter between the two people, the talent and presenters on the project.

The talent was a comedian in this segment, therefor as it would be expected there was a lot of humor used throughout.  The presenters also regularly responded with humor.

If the controversy got to much or there was any sign of conflict, the conversation was redirected with another question to change the subject or a humorous harmless joke or comment was said to make the conversation light hearted.

The interview concluded with a presenter speaking into camera, directing the audience to a link to the comedian’s up and coming shows on The Projects links page.


Analysis of this weeks course resource.

The final activity for this week is to read an article and identify the key points which could assist, in contributing to assignment two, the maiden speech, (Ames, 2018).

Heritage & Clayman’s (2010), article is about the effectiveness of a speech.  There are several key points that would be useful to be aware of for the final maiden speech assignment.

Holding the audiences attention  when engaging without eye contact is difficult, (Heritage & Clayman, 2010, p. 243).  Having eye contact with the audience is essential when expressing a emotional, non-verbal communication and delivering a message through a speech.   As it creates a connection with individuals and audience as a whole.  It shows sincerity and inclusion that the speaker who is delivering the speech is talking to them and engaging with them in the conversation and in the communication process.

How an audience responds to a speech, can make or break it.  The effectiveness of a speech can be measured by the applause, if it was a success of not.  The applause from an audience can indicate and give affirmation to the speaker that their message has been received, approved and understood effectively by the audience, (Heritage & Clayman, 2010, p. 276).

Furthermore, according to Heritage & Clayman, (2010, p.263), if the speaker is frequently looking at their audience, they can gauge how the audience is responding to what they are saying from their body language and reaction.

Previous historic speeches that have a reputation of being convicted well, have included relevant information and knowledge about certain topics in the speech content.  This shows sincerity, builds trust in a speaker, influence an audience and creates a connection with the audience because they can relate to the message, (Heritage and Clayman, 2010, p. 264).

The use of contrast in speech was mentioned in the reading which consists of both negative and positive statements on a subject.  This can draw in the audience in to having a reaction which engages them into listening or participating in the speech (Heritage & Clayman, 2010, pp. 267-269).

When preparing a speech it is often broken down into three sections or topics of discussion.  This ensures ample time to cover all topics in great discussion, while keeping the audiences attention with the speech not being to long that they loose interest or get distracted, (Heritage & Clayman, 2010, p. 269)

Heritage & Clayman, (2010, p. 271), states that puzzle-solution is an important format to have in a speech.  Puzzle-solution is about creating curiosity and interest in a puzzle with the audience initially during a speech, then delivering the solution to follow.  It allows the audience to participate in the speech, and hold their interest and attention in the speech very early on.

Combination of all above these key point aspects would be very helpful and useful to include in the maiden speech assignment.  This article was an interesting read, in that it really breaks down a speech discusses how to make a speech most effective.



Ames, K.  (2018).  Week five – Institutional talk, e-courses.  Retrieved from

Heritage, J., & Clayman, S.  (2010)  Talk in Action,  Retrieved from

The Project.  (2018, Mar 12).  Television segment [Video file].  Retrieved from

Week four – Performance

According to Ames, (2018), to make improvements on public speaking, is to practice.  Focusing on “physical elements of speech communication and improving confidence,” said Ames, (2018).

This is exactly how I feel about my recording of the news script.  The more you have an opportunity to practice, the more I feel that you get use to it, improve and feel more confident and sound professional.

When re-recording the new voice over of the news script the second time around, I was in a smaller room which I think effected the acoustics and sound.

I found myself over thinking the voicing more and I tended to go over the script a lot more this time round.

While recording the voice over this week, my intention was to voice at a slower pace, while ensuring that I articulated and pronounced each word, maintained consistent expression and emphasis on key words.  I believe, I managed to achieve this.

Outside the room where I was recording the voice over this time round, there were people walking past where they could likely hear me recording my voice over.  Ha.  This was a little distracting.   I went for a walk to get a drink to refresh and recorded the voice over again from the top.  This helped and finally, I finished the voice over.


Film review on The King’s Speech, (Hooper, 2010).


The King’s Speech movie showed, the King George V character as a leader, impaired, struggling to speak fluently and get his words out when having a conversation or speaking during a speech.  With awkward pauses, frequent stuttering and stammer.  As the movie progresses, the King undertakes speech therapy lessons privately with  intentions to improve his speech, (Hooper, 2010).

The importance of performance in any speech is essential.  When you relate performing a speech as a King, someone with a significantly important role with great responsibilities.  Delivering his speech to the people would be considered to be one of the most important jobs in that role.


There were a few techniques in the movie during the lessons between the Speech Therapist and the King.  Including reading, pronunciation and projection exercises, articulating tongue twisters, vowel exercises, breathing exercises and listening to voice recordings, (Hooper, 2010).

Another interesting technique, the King had to listen to loud music with headphones, while reading a book out loud and being recorded.  The out come of that was surprising, where the King’s voice recording was spoken fluently without any stutters, (Hooper, 2010).

Altering voice techniques that can impact on professional speech.

Being assertive and aware of voice techniques can assist someone to articulate their words to deliver their speech with an impact.  Taking control of your voice can contribute to the overall success of any speaking presentation, conversation or speech, (Piazza, 2009).

According to Ames, (2018a), some of the elements which can attribute in making an impact in a speech can include breathing correctly, volume levels and projection.  If the facial muscles are relaxed and flexible, the use of good posture which effects breathing.  And deliver the speech to the audience with emotion and gesture showing an authentic sense of energy and enthusiasm.

If a speaker can calm their nerves and relax with a deep breath this can prevent the high pitch, fast pace speaking and can contribute to better professional speech, (Piazza, 2009).



Ames, K. (2018). Week 4 – Performance, CQUniversity e-courses, Retrieved from

Ames, K.  (2018a).  Week 4 – Speech study guide, CQUniversity e-courses, Retrieved from

Hooper, T.  (2010).  The King’s Speech [Video file].  Retrieved from SBS OnDemand 

Piazza, F. (2009).   How to improve your voice [Video file].  Retrieved from YouTube