Week nine – Writing Speech – Script Writing

The final week of the portfolio includes a draft script, an audio dry run of reading this draft script, and a overall reflection of the nine week blog post activities, (CQUniversity, 2018a).

Draft script:


Audio dry run through of script above:


Reflection of blog assignment from week 1 to 9.

Where do I start.  The weekly blogging activity for me has been an experience.   I have found it useful, and it has been a great learning tool. As the unit goes into great detail learning about speech and script.

There were times where I was challenged to read material that I would not normally read.  Which required me to really focus hard on the reading, to be able to pull out the key points and summarise them in a discussion.

I have appreciated having the opportunity to practice my writing and opportunities to practice recording voiceovers.

It has been interesting to learn more about the different perspective, of when you are looking at your own voice as a tool to use it professionally, as opposed to everyday talk.  When critically reviewing the voice overs, it allowed me to use the theory and terms that I had learnt in an actual practical experience, which I found really useful.

I have learnt a lot.  Learnt more about the theory of speech and voice. Learning about what rhetoric is and how it is present in our every day life (Aristotle, 350 B.C.E.).

I have really worked on my time management skills. Trying to balance my time between assignments, with trying not to spend more time on one assignment for a unit and then having to try and catch up on another.  That has been challenging for me.

There were days, where I felt really overwhelmed by workload.  I would have to walk away from it for a couple of days and then come back to it refreshed.

There were some activities where I thought they would be done a lot quicker, however, in the end took a lot longer to complete than expected.  Working on it one step at a time, until the blog assignment was completed.

It has been a huge assignment, though I have really enjoyed it, and feels good to complete it and submit it.

My understanding and knowledge of speech and script has improved a lot because of this unit.  I have had experience in both of these areas of speech and script prior to this unit.

However, I have had the opportunity to learn more about speech and script in this unit.  It is structured well, and I liked how each weekly activity had a purpose, and went into different aspects of speech and script.

Moving forward onto the final assignment, I feel very organised, with the structure, outline in place.

That comes from having those weekly activities in this assignment where we did focus on what goes in a speech, who the speech is for, why and how, (CQUniversity, 2018).

As well as during the blogging activities, looking at examples of professional voice, genre’s of speech and what makes a good speech, (CQUniversity, 2018).

The final assignment is almost complete and I am looking at submitting it hopefully in the next couple of days.



Aristotle. (350 B.C.E) Rhetoric.  Rhys Roberts, W. (Trans). Retrieved from http://classics.mit.edu/Aristotle/rhetoric.mb.txt

CQUniversity.  (2018).  Lesson 7: Genres of Speech – Media, e-course, Retrieved from https://moodle.cqu.edu.au/pluginfile.php/1301697/mod_resource/content/2/COMM12033_Week7_Mod.pdf

CQUniversity.  (2018a).  Lesson 9: Writing speech – script writing, e-courses, Retrieved from https://moodle.cqu.edu.au/pluginfile.php/1301750/mod_resource/content/1/COMM12033%20Week%209%20%E2%80%93%20Workbook.pdf

CQUniversity. (2018b). Week 9 – Workbook, e-courses, COMM12033 Speech and Script, Workbook activities, CQUniversity, Retrieved from https://moodle.cqu.edu.au/pluginfile.php/1301725/mod_resource/content/1/COMM12033%20Week%208%20%E2%80%93%20Workbook.pdf

Week eight – Writing Speech – Speech Writing

In week 8’s portfolio activity is an oral presentation which includes 12 slides which outlines the structure of the final speech assignment on a PowerPoint, (CQUniversity, 2018).


Reflection on this weeks activity.

The task of preparing a PowerPoint’s for this weeks activity, I feel that it was a fun exercise, however, it was excess and unnecessary as it did not really contribute to my learning this week I feel.

Though, I do understand that this unit covers various aspects of presentation of speech and script.  Therefore the PowerPoint presentation would be a useful document to use, when preparing and presenting a speech.  With prompts and key points highlighted on the slides.



CQUniversity.  (2018).  Lesson 8: Writing Speech – Speech Writing, e-courses, Retrieved from https://moodle.cqu.edu.au/pluginfile.php/1301724/mod_resource/content/2/COMM12033_Week8_Mod.pdf

CQUniversity.  (2018a). Week 8 – Workbook, e-courses, Retrieved from https://moodle.cqu.edu.au/pluginfile.php/1301725/mod_resource/content/1/COMM12033%20Week%208%20%E2%80%93%20Workbook.pdf

Linkedin. (2018).  AM COMMS Slideshare profile  [PowerPoint presentation].  Retrieved from https://www.slideshare.net/AMCOMMS1/maiden-speech-outlineweek-8amcomms

Week seven – Genres of Speech – Media

This week’s activity is looking at genres of speech, (CQUniversity, 2018).  More specifically, looking at a chat-base program televised on television.

The Project segment – Kylie Minogue @ 29:23

The Project, (2018), is a chat-based program genre.  The show is advertised as news done differently.    The way it differs to other news is that, The Project, (2018), comes across with a focus of humor, wit and banter between presenters and talent, (CQUniversity, 2018).

The presenters in this segment had Carrie Brickmore, Waleed Aly, Peter Helliar  and guest host Courtney Act and they collectively  interviewed Kylie Minogue.

Throughout the entire show segment the presenters used humor, wit and use of the transgression underlies talk which triggers laughter or controversy from the audience, (Ames, 2018).

Although, the most of the segment would be scripted and directed, with guidelines for the presenters to go by, the presenters come across naturally entertaining.  They were very confident, looked like they were having fun and enjoying their job.



PTC via iPhone…



Review the Clayman

Clayman’s article, (1990), I have to say was not the easiest of reads as in some parts I really had to focus on the article and found myself re-reading parts often to try to understand or decipher what they text was saying.  It was a wordy article and I felt took awhile to get to the point of a paragraph.

The article discusses the interactions between the content from a speech or interview which is then used for media releases or in a news story.  In the form of a sequence of talk or statements to suit the journalists story.

The article looks into how the statement is used in a news story, if it is used sparingly or not included at all.  Or how they determine what is important to use for a news story or news release (Clayman, 1990, p. 79).

Clayman (1990), looks further into how the actual statements or key points from a speech.  Determining the statements which are selected to be used in a news story, if they are paraphrased or are they the original authentic statement?

According to Clayman, (1990, p. 80), when a statement is paraphrased, there is the potential for it to be taken out of context.  If a message is articulated incorrectly, not clearly and is untrue, this can cause many issues including distrust.

When using the material from a speech or an interview, a journalist can interpret the situation or can influence how the speaker is portrayed in a news story (Clayman, 1990, pp. 81-85).   The journalist is in a powerful position where they are essentially a vehicle to communicate a message to a mass audience in the communication process, (Cenre et al, 2015). The message can influence the audience.

If a journalist shows the sequence of talk in a news story, rather than just key points or statements, this shows the audience the authentic speaker, with a display of their personality, “interactional conduct or demeanour,” (Clayman, 1990, p. 80).  This allows the audience to come to their own conclusions of the statement or key points of a speech.

Clayman, (1990) states, “spoken interaction are a useful analytic and methodological resource, with embedding practices constitute journalism fundamentals.”

This article, (Clayman, 1990), is relevant and has helpful points as mentioned, to consider when preparing to write a speech.  As the article highlights that if a speaker’s intentions of a speech is to influence, and to create a trust with the audience, it is essential to deliver the key points with accuracy and with truth.  This also ensures that the message when communication is delivered with consistency.



Cenre, P., Gill, R., Lawson, C., & Lewis, M. (2015).  Communication skills for business professionals.  Cambridge University Press.  Port Melbourne: VIC

Clayman, S. (1990). From talk to text: newspaper accounts of reporter-source interactions. Media Culture & Society, 12(1), 79-103. Retrieved from http://www.sscnet.ucla.edu/soc/faculty/clayman/Site/Publications_files/Clayman%201990%20Talk_to_Text.pdf

CQUniversity.  (2018).  Lesson 7: Genres of Speech – Media, e-course, Retrieved from https://moodle.cqu.edu.au/pluginfile.php/1301697/mod_resource/content/2/COMM12033_Week7_Mod.pdf

CQUniversity.  (2018a). Week 7 – Workbook, e-course, Retrieved from https://moodle.cqu.edu.au/pluginfile.php/1301698/mod_resource/content/2/COMM12033%20Week%207%20%E2%80%93%20Workbook.pdf

The Project.  (2018, 11 April).  Kylie Minogue [Video file].  Retrieved from https://tenplay.com.au/channel-ten/the-project/2018/4/11


Week six – Genres of Speech – Corporate

In this week’s activity, we are referring to the final assignment of this unit.  Which is a 2000-4000 word persuasive political speech, a maiden speech, as a State Government Member for an election, (CQUniversity, 2018).  Looking at preparing, drafting an outline, looking at the purpose of the speech and highlighting key points to included in the maiden speech.

According to Ames, (2018), the abbreviation of PAIBOC stands for purpose, audience, information, benefits, objections and context.  PAIBOC will be a road map as such when preparing the speech for the final assignment.

The purpose of the political speech is to persuasively influence the audience.  In this instance it is to influence the audience to vote.  Cenre et al, (2015,  p. 117), states that assertiveness in this instance can be a useful tool when articulating and expressing concepts, needs, action.  This can be done with knowing the target audience and delivering the speech with logical arguments and well balanced and ethical content.  Aristotle discusses,  emotions can have an effect in the process of persuasion in a speech, (Aristotle, 350 B.C.E.).  To either, create or dissolve an emotional connection with an audience during persuasive speech.

To address the audience with matters that require to be passed in parliament.  According to Ames, (2018), when delivering a speech about a certain issue, it is best to draw attention, be controversial and hook in the audience while raising the issue in the public domain, (Ames, 2018).   Also, to include why as the speaker you care about the speech and why the audience would care or otherwise?

For this instance, the final assignment maiden speech will firstly discuss why the MP is standing in this position to give some professional and personal perspective and to show why the MP cares.   This will impact on how the message will be received by the audience, (Ames, 2018).   Secondly, to highlight key current issues that are of concern to the MP and to the members of the community providing them with information.   Highlighting why they are issues and deliver with the intention to influence the vote.

The target audience for this speech is directed to members of parliament and government and political officials.  Other audience could include people who have an interested in politics, the people who are directly in the electorate area, campaign and MP supporters and anyone else who is interested in listening.

The purpose for a news release/story about the maiden speech is to officially put information out to media outlets which states key points addressed in the maiden speech.  This is for the media to obtain and use when writing their news stories.  The benefits of this gives publicity to the key issues that are in the electorate to be publicised and discussed within the community and to state what is being done about the issues if anything?

The information that needs to be relevant to the state government and relevant to the  associated electorate.  The speech will outline, an address to the MP’s audience, why they are standing for?  What they believe in, what the MP’s future aspirations to fulfill in the role?  What key points that the MP’s sees requires attention and why?  Ensure that the key issues are issues which the audience feels strongly and agree with.  Ensuring the topics relate to the audience.

Referring to the final assignment maiden speech, the key issues for the electorate in discussion are:

  • The need for more jobs in the region and to lower the unemployment rate statistics.
  • The urgent need to address youth crime in the region.
  • The Townsville Women’s Centre which requires urgent financial funding assistance.  The centre works closely with women and children who have been sexually assaulted or have been exposed to domestic violence.
  • To ensure economic security for the region.  By implementing the need to focus on stimulating the tourism and industry growth in the region.  This would have a significant affect on the local economy.


What information needs to be in the news release/story?

The information required in the news release in relation to the maiden speech, is basically a summary of all the important key points delivered in the speech.

  • Which include the 5 w’s and h.  Covering who, what, where, when, why and how.
  • The inverted pyramid following the sequence of most important to least important information outlined in the news release, (Whitaker et al, 2012).
  • The key highlights of the points mentioned in the speech.
  • Official comments from key speakers including their title.
  • Official government details and specific information that is released for publication.


One of the activities this week is to discuss the Main differences and similarities between a formal speech and an impromptu speech?

Firstly looking at formal speech.

According to Ames, (2018), the main objective of a political speech which is an example of formal speech, is to influence the vote.

Doing so by making the content of the speech relevant to the audience so they can connect, understand, approve of, and receive the message in the speech well, (Heritage & Clayman, 2010).

This comes with researching the topic as well, and delivering a formal speech which includes an introduction, body and conclusion.

With key points and issues which are addressed during the speech.

The content can include researched facts, figures and statistics, links to reports and government resources.

Examples of formal speech include media releases and a planned professional presentations which is delivered with intent, importance and purpose, (Ames, 2018).

On the other hand, impromptu speech is unplanned and unrehearsed.  Impromptu speech is similar to formal speech in that the speaker delivers a message to the audience.

However, the difference is that the message being delivered is on the spot, without preparation.

Being an impromptu speech, it is possible that the speaker may not know the topic well.

Therefore, they are unable to effectively connect well or influence their audience.

According to Ames, (2018), examples of impromptu speech can include “training, informal conversation or networking.”



Ames, K.  (2018). Lesson 6: Genres of Speech – Corporate, e-courses, Retrieved from https://moodle.cqu.edu.au/pluginfile.php/1301682/mod_resource/content/1/COMM12033_Week6_Mod.pdf

Ames, K.  (2016). PAIBOC Overview [Video file].  https://video.cqu.edu.au/ess/echo/presentation/42d50e29-5278-405e-9f1f-599669716646?showheading=true&firstname=Amanda&lastname=McRae&email=amanda.mcrae%40cqumail.com&instructor=true

Cenre, P., Gill, R., Lawson, C., & Lewis, M. (2015).  Communication skills for business professionals.  Cambridge University Press.  Port Melbourne: VIC

CQUniversity, (2018). Week 6 – Workbook, e-courses, COMM12033 Speech and script, Retrieved from https://moodle.cqu.edu.au/pluginfile.php/1301683/mod_resource/content/2/COMM12033%20Week%206%20%E2%80%93%20Workbook.pdf

Locker, K., & Kaczmarek, S. (2007).  Business communication: building critical
skills. 3rd edn, Toronto: McGraw-Hill.

Norrick, N. (2000). Conversational narrative: storytelling in everyday talk.
Amsterdam: John Benjamins Publishing Co

Whitaker, W, R., Ramsey, J, E., & Smith, R, D. (2012). Media writing: print, broadcast, and public relations, 4th edn, Routledge, New York.

Week five – Institutional Talk

This week, institutional talk is the topic in focus.  Institutional talk is about the focus of how people talk, greet each other, (Ames, 2018).

Reflecting on how do I greet people, it depends on where I am at the time and who I am around really as it would vary slightly.

Being around people who I respect, have a lot of time for. in a professional setting,  at a meeting, socially or in a uni environment, I would generally greet people while passing them with “hi, hello or hey” with the person’s name following.

If I haven’t seen someone for awhile or genuinely care about a person, I would then say, how are you going?  Or how are you and how have you been?  Initiating engagement or conversation with a person, (Ames, 2018, p. 5).

If I am in public, if someone says hello, I would most likely reply and say hello back.  Again it depends on the circumstance of what I am doing at the time.

If I am greeting someone who I haven’t met before for a job, networking or a professional setting, I would greet the person, introduce myself and then continue on with the conversation.

How I sign off usually includes kind regards, thanks or cheers for an email.  I have a thing where I do not like saying bye or goodbye.  Rather, I like to say “thank you, see you, or see you later, or see you soon.”   I try to use the person’s name who I am speaking with at the time to sign off with as well.

In awkward situations depending what it is, I could react with silence, a change of subject, humor or if awkward situation is that bad, I would leave the room and do not acknowledge it?

However, there would be occasions where I would acknowledge the awkwardness and address it or respond in a way that would be appropriate, depending on the situation.

I am generally friendly towards people.  In a professional setting I am generally a little more reserved and prefer to observe more, talk less and take things in.


Institutional talk on a entertainment news segment. 

This weeks activity is looking at institutional talk looking at an entertainment news interview segment.  I chose a segment from The Project, the link is as follows:

Scottish stand up comedian, Daniel Sloss interview on The Project @ 12:50

The segment started with an introduction about the talent being interviewed. With their name, title and background of their career in a video clip.

Then the segment cuts on to the presenter and the talent in the studio at the desk.  With the presenter asking questions to the talent.   The questions were in relation to the introduction to the segment which was about the talent’s background on their career and relating to the talent’s comedic performances.

Some of the topics raised in the conversation are controversial, however, it is received and reciprocated with friendly professional banter between the two people, the talent and presenters on the project.

The talent was a comedian in this segment, therefor as it would be expected there was a lot of humor used throughout.  The presenters also regularly responded with humor.

If the controversy got to much or there was any sign of conflict, the conversation was redirected with another question to change the subject or a humorous harmless joke or comment was said to make the conversation light hearted.

The interview concluded with a presenter speaking into camera, directing the audience to a link to the comedian’s up and coming shows on The Projects links page.


Analysis of this weeks course resource.

The final activity for this week is to read an article and identify the key points which could assist, in contributing to assignment two, the maiden speech, (Ames, 2018).

Heritage & Clayman’s (2010), article is about the effectiveness of a speech.  There are several key points that would be useful to be aware of for the final maiden speech assignment.

Holding the audiences attention  when engaging without eye contact is difficult, (Heritage & Clayman, 2010, p. 243).  Having eye contact with the audience is essential when expressing a emotional, non-verbal communication and delivering a message through a speech.   As it creates a connection with individuals and audience as a whole.  It shows sincerity and inclusion that the speaker who is delivering the speech is talking to them and engaging with them in the conversation and in the communication process.

How an audience responds to a speech, can make or break it.  The effectiveness of a speech can be measured by the applause, if it was a success of not.  The applause from an audience can indicate and give affirmation to the speaker that their message has been received, approved and understood effectively by the audience, (Heritage & Clayman, 2010, p. 276).

Furthermore, according to Heritage & Clayman, (2010, p.263), if the speaker is frequently looking at their audience, they can gauge how the audience is responding to what they are saying from their body language and reaction.

Previous historic speeches that have a reputation of being convicted well, have included relevant information and knowledge about certain topics in the speech content.  This shows sincerity, builds trust in a speaker, influence an audience and creates a connection with the audience because they can relate to the message, (Heritage and Clayman, 2010, p. 264).

The use of contrast in speech was mentioned in the reading which consists of both negative and positive statements on a subject.  This can draw in the audience in to having a reaction which engages them into listening or participating in the speech (Heritage & Clayman, 2010, pp. 267-269).

When preparing a speech it is often broken down into three sections or topics of discussion.  This ensures ample time to cover all topics in great discussion, while keeping the audiences attention with the speech not being to long that they loose interest or get distracted, (Heritage & Clayman, 2010, p. 269)

Heritage & Clayman, (2010, p. 271), states that puzzle-solution is an important format to have in a speech.  Puzzle-solution is about creating curiosity and interest in a puzzle with the audience initially during a speech, then delivering the solution to follow.  It allows the audience to participate in the speech, and hold their interest and attention in the speech very early on.

Combination of all above these key point aspects would be very helpful and useful to include in the maiden speech assignment.  This article was an interesting read, in that it really breaks down a speech discusses how to make a speech most effective.



Ames, K.  (2018).  Week five – Institutional talk, e-courses.  Retrieved from https://moodle.cqu.edu.au/pluginfile.php/1299023/mod_resource/content/1/COMM12033_Week5_Mod.pdf

Heritage, J., & Clayman, S.  (2010)  Talk in Action,  Retrieved from http://library-resources.cqu.edu.au/cro/protected/comm12033/comm12033_cro7870.pdf

The Project.  (2018, Mar 12).  Television segment [Video file].  Retrieved from https://tenplay.com.au/channel-ten/the-project/2018/3/12