Hard News vs Soft News: Which is better?

With a criteria of topic, timeliness and how the news is presented, can make a determination of which is ‘hard’ and ‘soft’ news, (Yang, 2005).  However, to make a conclusion of which is better?  That is relative to various variables, circumstances, values, influences, personal preferences, modern ideals and trends.

Hard news is often breaking news delivered with timeliness, highlighting ‘the public’s right to know’.  Distinguished by topics including politics, war, law, social justice, welfare, environment, conflict, disasters, health, economics, science, technology, (Bainbridge, Goc, Tynan, 2015, pp. xxiv).  The ‘serious’ hard news people need to know as it affects their everyday life.  For example there has been a scientific breakthrough advancing medicine, or the local hospital suddenly closes down because of a disease outbreak. Or the local school where lots of children are in attendance, had a crazy man there with a gun occurring right now.

Soft news provides entertainment and information, is a human interest feature story covering topics such as lifestyle, events, celebrities, sport, arts, entertainment news and infotainment segments, (Bainbridge, Goc, Tynan, 2015, pp. xxvii).  Soft news through media does not expose anything untoward such as a scandal, unlawful acts.  Soft news includes the entertainment values of the quirky, funny, weird, outrageous, popular, informative stories to it’s viewers.  It can be presented differently, through a relaxed style of reporting using visual aids including magazines, video’s, news features.

Hard news and Soft news, you can not have one with out the other and you need both in everyday life.  Neither is ‘better’ though seen more as equally important.

References

Bainbridge, J., Goc, N., & Tynan, L. (2015). Media and journalism new approaches to theory and practice.  Melbourne, Vic

Yang, Y.  (2005). Hard news vs. soft news: A content analysis of networking evening newscasts during breaking news coverage.  Journal American Psychological Association, 6th Edition.  University of Nevada, Reno.  ProQuest Dissertations Publishing.  Retrieved from https://search.proquest.com/docview/305462551

 

Advertisements