Writing for Speech and Vision

Week Seven
By Amanda McRae

This week as per the study guide (Ames 2016), we are to review chapter 11, titled: “Preparing Broadcast Copy”, (Whitaker, Ramsey & Smith, 2012).  Without going into too much detail, I have summarised the information as follows:

The Content of News

  • As a viewer needs to like and be interested in what they see on the news, or they would change the channel.
  • Having a news angle that other news outlets may not have and presenting all the facts and details correctly is important.
  • Use the feedback, concerns and comments from grabs within the lead stories to update the bulletin to draw in personal interest and it is important to localise the content (Whitaker, Ramsey & Smith 2012).

Writing News for Broadcast

  • Write for the story to be listened to, not for visuals.  In saying this if writing for TV News broadcast, video footage will contribute to telling the story visually, in support of the written/verbal content.
  • With time frame limitations, the viewer needs to get the information from the story straight away the first time, without (in most cases), having an opportunity to view it again and can be missed.
  • When writing for broadcast, it needs to be written with simplicity, clearly, concisely, with the correct pronunciation of words, and strong written words to grab the viewer’s attention (Whitaker, Ramsey & Smith 2012).


  • It is important to pay particular attention to clarity and pronunciation of wording, names, places, phrases and facts ensuring it is correct to avoid confusion.  Paying particular attention to numbers and statistics (Whitaker, Ramsey & Smith 2012).

What are the key differences between writing for broadcast and print based media?

Broadcast relies on the vision and audio to tell the story to engage the viewers (Whitaker, Ramsey & Smith 2012).

Whereas the print base has a lot more descriptive detail, giving great depth to print materials to tell the story clearly by text (Whitaker, Ramsey & Smith 2012).


For the practical in this week’s blog as per our study notes (Ames 2016), we are to write an audio/visual script regarding the week 4 blog interview.  Please see below:
aaaBroadcast script (3)Broadcast script (4)


Quiz Seven

Straight forward quiz this week, with only two questions wrong at first which I was looking at them thinking they were wrong.  After another attempt at the quiz, I got 100%.


Ames, K 2016, COMM11007: Media writing – week 7 -module 2: study guide, CQUniversity, viewed 30 August 2016, http://moodle.cqu.edu.au/

Whitaker, W R, Ramsey, J E & Smith, R D 2012, Media writing: print, broadcast and public relations, 4th edn, Routledge, New York. 


2 thoughts on “Writing for Speech and Vision

  1. Hi Amanda,
    It looks like you are still working on this post, but from what you have it looks like you are doing well with this week and have a good understanding of writing for speech and vision. There are just a couple of things: the second sentence – ‘Chapter 11, I found was a good read is all about the subject is: “Preparing Broadcast Copy”, (Whitaker, Ramsey, Smith, 2012).’ – I think maybe try ‘ The subject of Chapter 11 is “Preparing Broadcast Copy”, (Whitaker, Ramsey & Smith 2012), I found this to be a good read.’
    With your dot points (I’m not sure if you are adding to these), you have two dots at the top with no points and the following three points have dashes but no text afterwards, if not adding text I would delete the dashes (again, you may still be working on this so my point may be moot).
    At the end of your points with your in-text referencing, you have spelled Whitaker wrong.
    This is looking good, great work.


    1. Hey Nyree

      Thank you for your feedback. Yes, I was working on the post when you left your comment and hadn’t finished. Great pick on the spelling error. I have amended that now.



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