It is overwhelming to think about the progression of the technology and communication advances over the years. Technology has impacted many areas of communication and has significantly changed how people connect, engage and communicate with each other.
With the era of computers, the mobile phone, the digital camera, the internet, technology has taken communication to exceptional new standards than ever before in history. Taking the experience of communication to new heights through communicative expressions of colour, graphics, language, images, logos, video’s, audio for the target audience (Cenere, Gill, Lawson & Lewis, 2015). This alone has changed processes and procedures of communication for the professional world and how to do business.
Technology has enabled both the private and professional circles more options of ways to communicate. Allow people to be instantly attainable on a local, national and international level via email, a Google search, social media, websites, blogging and mobile devices. With a mobile device and internet connection, this enables endless possibilities for communication. Bills can be paid, purchases bought from online stores or meetings can occur with an associate from another country through both verbal and visual capacities instantly.
A significant change from limited options in past years for those people who relied on needing to stay next to the telephone so not to miss an important call or having to go down the street to a payphone and waiting for days for a letter to arrive in the mail.
Though for a business, it pays to be online or have access to mobile devices. Duct tape marketing, 2017 discusses that for a business who has no online presence, it can essentially make them invisible to the world. Using online channels like tech giants Apple, Microsoft, Facebook (Ahmadov, F. 2017) allows for an instant connection to their desired targeted audience. Resulting, in enhanced possibilities of business and clients, making it a highly effective and efficient communication tool.
One thing is clear, the advancement in technology is relentless in every direction and will continue to impact communication and forever change the way people communicate.
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Cenere, P., Gill, R., Lawson, C., & Lewis, M., (2015). Communication skills for business professionals. Port Melbourne, Australia: Cambridge University Press
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Guest post (2017), 6 – Step checklist for revamping your small business’ online presence, Retrieved from https://www.ducttapemarketing.com/revamping-small-business-online-presence/